Precision optics developer Davin Optronics (Watford, UK) has appointed Graham Cole to a new senior sales position. Cole has 25 years' experience in the optronics sector, most recently in defence sales at Phoenix Optical Technologies in North Wales, and prior to that at CVI Melles Griot. In this new role he will focus on European account development and managing a number of existing strategic accounts. Rob Parsons, CEO, commented: 'This appointment further reinforces Davin Optronics’ ambitious growth strategy following the recent change in ownership. We believe that we have great capabilities, and we are looking to Graham to deliver this message to new customers.'