Independent supplier of photonics and associated technologies, Photonic Solutions has refreshed its brand identity in line with a growing and more diverse industry and the company's role within it.
Based on the already recognised branding, the new logo uses six distinct colours to represent Photonic Solutions’ expertise in six key areas of the photonics sector: lasers, spectroscopy, microscopy and imaging, optomechanics, diagnostics and accessories.
Dr Elaine Blackwood, director of sales and marketing at Photonic Solutions told Electro Optics: “Our vision has always been to be a key partner in the photonics supply chain and our new brand identity plays a crucial role in achieving this vision. While our reputation in the laser industry is second to none, we wanted to showcase our other areas of expertise and highlight our capabilities beyond this one speciality. Our refreshed logo reflects our expertise in these areas of the photonics sector.”
Visitors to this year’s SPIE Photonex exhibition and conference can find out more, and see live demos at Booth 218.